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North Fulton is Chock Full of Oh Henrys

“OH HENRY!” ~ Who remembers the vintage candy bar chock full of peanuts, caramel & fudge coated in chocolate!? ….I’m truly showing my age with that bit of trivia!! YUMMY!! … Today we Janet Weidmann knows North Fulton talk of HENRYs in another way…. And North Fulton is chock full of them!! They could be your next door neighbor, or they could be the new executives moving here to N. Fulton’s “Silicon Valley of the South.” They (Henrys) come in all ages and they are astute home buyers!  Read more on this topic from the “Institute for Luxury Home Marketing.” ~ Janet Weidmann

Have you met the HENRYs?

If not, let me introduce you. The HENRYs are High-Earners-Not-Yet-Rich households who represent an increasingly important consumer group with strong spending power today and the potential of becoming wealthy. Not defined by age or occupation, they are identified by income. HENRY’s represent a growing group of homebuyers who, in many cases, can afford high-end homes.

Oh_HenrysDefined as consumers with combined household incomes between $100,000 and $250,000, HENRYs come in all age groups (no, they are not all young). They are excellent prospects for luxury home purchases, beginning at the entry level of luxury and moving up. About 25 million U. S. households fall into this category. That’s about 20% of total households. More important, HENRYs make up about 90% of the affluent consumer market.

HENRYs

In almost any spending category, HENRY’s are the affluent top 20 percent account for about 40 percent of total consumer spending, as measured by the Bureau of Labor Statistics. While this group may not be buyers and sellers of homes in the double digit millions, they are often buying in the top 10% of the market.

Here are a few characteristics of HENRYs which Unity Marketing has identified:

  • They appreciate a high level of service and want to work with pleasant people
  • They respond to stories. What stories are you telling about your listings?
  • They are executives and managers and they don’t leave their smarts at the office. They are careful buyers and their bragging rights come from making a good deal. So, think VALUE and remember that a good deal isn’t always lowest price.
  • They buy premium products. Is your service premium or standard?

Original article posted: May 04, 2015 at 09:42 AM in Luxury Home Marketing Tips, Research & Statistics.

Contact Janet Weidmann with the WOW Team to learn about the real estate in your immediate neighborhood and other local happenings. Link here to find out the real value of your home.

 

 

Fun Fall Activites In and Around Atlanta

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The crisp, cool Fall weather bring with it many fun activities to do around Atlanta. From apple picking to haunted houses there is something for everyone in September, October and November. Many wonderful fall events are located in North Georgia, where you can enjoy the beautiful sloping mountainscapes while the seeing leaves change colors. Check out our list of fun things to do with your family and friends to enjoy the fall fun around Atlanta.

Octoberfest
If you are looking for a true German experience, head up to the small barbarian village of Helen, GA. From September 22 through October 30 you can attend the best Oktoberfest in Georgia. Enjoy German music, dancing, food & drink. If Helen is a little far, there are plenty of activities around metro Atlanta. Der Biergarten, downtown Atlanta’s very own German watering hole, is hosting Oktoberfest activities throughout the season. Even though Fado’s is an Irish Pub, they will celebrate Octoberfest this year with a street festival, live music, a bratwurst eating contest and a Strongmain Stein Holding contest on Oct. 1st.

Haunted Houses
Atlanta is know for having some of the best and scariest haunted houses in the country. For a thrilling evening of frightful fun, head over to Netherworld, which opens Sept 28th. This ghoulish attraction has regularly received national attention for being one of America’s best haunted houses in the nation. Another unique and terrifying place to try is the Atlanta Zombie Apocalypse. This will feel like you literally become part of a zombie horror movie, running in and out of old abandoned warehouses while dodging zombies that are out to get you in a post apocalyptic world.

Apple Picking
Apple Picking is a great way to get away with the family and enjoy the beautiful Fall weather in North Georgia. There are several areas where you can go to pick your own apples, but Ellijay, GA is known to be one of the most popular. They even host the Georgia Apple Festival in October, an event where you will find an arts and crafts market, festival food, and tons of family friendly games and activities. Also check out the BJ Reece Apples House while you are there. They are a family run business that even offers an apple cannon and petting zoo in addition to apple picking. If you are looking to pick a particular type of apple, make sure to call in advance to see if it is in season.

Corn Mazes
Trying to find you way through a corn maze has been a fun fall tradition for many families. Most locations are just a short drive north if Atlanta, the closest and most poplar being Cagles Family Farm in Cherokee County. In addition to a maze adventure, you can enjoy a hayride, checkout the haunted barn, or gather around the bonfire at night with friends with some hot chocolate. You can also head further north to the Enchanted Maize by Rock City, just outside of Chattanooga at the foot of Lookout Mountain. They promise to give you a fall experience you will long remember.

Pumpkin Patches
Instead of grabbing your pumpkin from the local grocery store, why not make it a memorable family experience. There are several pumpkin patches in Georgia where you can find the perfect fall pumpkin. If you would like to pick your pumpkin right off the vine, then the Yule Forest Pumpkin Patch is for you.  Located in Stockbridge, this pumpkin patch has more than just pumpkins; it also has a science center and fun zone for the kids and young at heart. Another location just north of Atlanta is Burt’s Farm. They have an impressive selection of every type of pumpkin, winter squash, gourds and fall decoration. Also check out their store that offers fresh pumpkin pies and pumpkin roll, as well as other goodies.

Fall into the fun with some of the above activities to make this season in Atlanta your favorite!

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