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North Fulton is Chock Full of Oh Henrys

“OH HENRY!” ~ Who remembers the vintage candy bar chock full of peanuts, caramel & fudge coated in chocolate!? ….I’m truly showing my age with that bit of trivia!! YUMMY!! … Today we Janet Weidmann knows North Fulton talk of HENRYs in another way…. And North Fulton is chock full of them!! They could be your next door neighbor, or they could be the new executives moving here to N. Fulton’s “Silicon Valley of the South.” They (Henrys) come in all ages and they are astute home buyers!  Read more on this topic from the “Institute for Luxury Home Marketing.” ~ Janet Weidmann

Have you met the HENRYs?

If not, let me introduce you. The HENRYs are High-Earners-Not-Yet-Rich households who represent an increasingly important consumer group with strong spending power today and the potential of becoming wealthy. Not defined by age or occupation, they are identified by income. HENRY’s represent a growing group of homebuyers who, in many cases, can afford high-end homes.

Oh_HenrysDefined as consumers with combined household incomes between $100,000 and $250,000, HENRYs come in all age groups (no, they are not all young). They are excellent prospects for luxury home purchases, beginning at the entry level of luxury and moving up. About 25 million U. S. households fall into this category. That’s about 20% of total households. More important, HENRYs make up about 90% of the affluent consumer market.

HENRYs

In almost any spending category, HENRY’s are the affluent top 20 percent account for about 40 percent of total consumer spending, as measured by the Bureau of Labor Statistics. While this group may not be buyers and sellers of homes in the double digit millions, they are often buying in the top 10% of the market.

Here are a few characteristics of HENRYs which Unity Marketing has identified:

  • They appreciate a high level of service and want to work with pleasant people
  • They respond to stories. What stories are you telling about your listings?
  • They are executives and managers and they don’t leave their smarts at the office. They are careful buyers and their bragging rights come from making a good deal. So, think VALUE and remember that a good deal isn’t always lowest price.
  • They buy premium products. Is your service premium or standard?

Original article posted: May 04, 2015 at 09:42 AM in Luxury Home Marketing Tips, Research & Statistics.

Contact Janet Weidmann with the WOW Team to learn about the real estate in your immediate neighborhood and other local happenings. Link here to find out the real value of your home.

 

 

The Farmers’ Markets Are Open

The Markets are Open!

Fresh_Fruits_&_VeggiesIn Alpharetta, Johns Creek and Roswell the Farmers’ Markets are now open and brimming with fresh produce and other products. After winter many of us are craving fresh fruits & vegetables and all the better that it is local. Most of these locations are open now through October.

In and around our neighborhoods, local farmers are busy preparing their produce to bring to the markets this weekend. Many of these vendors have been delivering produce to the market for years.

Some markets are open on Saturday and some open Saturday and Sunday. At the market you will find farmers with fruits, vegetables and natural meats, gardeners with fresh flowers and herbs, and makers of all sorts of edible home goods from yummy desserts and breads to local raw honey and homemade sauces, jellies, soaps and much more.

Follow these links for a few of the local markets: 

  1. Alpharetta –  http://alpharettafarmersmarket.com/
  2. Johns Creek –  http://www.johnscreekga.gov/community/events/farmersmarket
  3. Roswellhttp://roswellfam.com/
  4. Marietta – http://www.marietta.com/marietta-square-farmers-market
  5. Milton – http://farmtablemarket.com/fresh-market-in-milton-ga/

You may also want to visit some of these websites and locations: 

  1. Roswell Farmers Market – Not to be confused with the weekend market, this is GA’s First 100% GMO Free Grocer and Organic Café! They specialize in Local, Organic, Biodynamic produce, meats, seafood, and dairy. The store is located on Founder’s Square in Roswell.
    http://www.roswellfarmersmarket.com/
  2. Local Harvest – This is a terrific website with multiple links to “Real Food, Real Farmers, Real Community.”
    Shop all the local farmers in Georgia by the types of vegetables & products they produce.
    http://www.localharvest.org/locations/ga
    > Sample for Alpharetta – http://www.localharvest.org/alpharetta-ga

Enjoy supporting these local businesses at the various markets and happy/healthy eating. 
The Markets are open to the public. Admission is free. Parking is available in and around each location.

 

Contact Janet Weidmann with the WOW Team to learn about the real estate in your immediate neighborhood and other local happenings. Link here to find out the real value of your home.

Janet Weidmann speaks on Atlanta Housing in 2015

“According to the latest FMLS stats there were
2,959 closings for Residential Single Family
detached houses in January 2015.

That represents a DECREASE of 7% over same period last year.
Active Inventory for Single Family houses is UP as of
the end of January with an INCREASE of about 12%!
Sales_Price_vs_Supply

NUMBERS are UP – The Median Sales Price rose during last 2 months of 2014 due to a decrease in supply, but now SUPPLY is UP in January 2015. What does this all mean?

What does this mean for Buyers & Sellers?

There is more inventory to choose from as Sellers become more confident in putting their homes on market due to higher sales prices.  Sellers are digging out from being under water.  Interest rates continue to be historically low.

What will the Future bring?

Interest rates historically tend to shift upward in the spring and back down again at year’s end.  With interest rates low and affordability high Atlanta is #1 of the Top 10 Housing Markets in the nation.
According to Realtor.com, Atlanta is predicted to have a 6% increase in home owning households over the next 5 years.

Where will these buyers be purchasing homes?

Urban areas are high on the list for Millennials. However, with ever-increasing price tags and growing families this trend may not be sustainable to most couples. Good school areas are always a strong pull for relocation clients as well as locals.  With more soft industries coming to the burbs, (e.g. Mercedes Benz – coming to Sandy Springs in 2015) there will be more viable lifestyle options to families and couples alike without the horrible commute that Atlanta is known for. “

My best always,
Janet Weidmann, REALTOR
WOW Team Keller Williams Realty First Atlanta

Contact Janet Weidmann with the WOW Team to learn more about the real estate in your immediate neighborhood. Link here to find out the real value of your home.

See Around Corners – The WOW Team and 3Q Real Estate Statistics

Maximize your evaluation
of current prices.

Why are statistics so important? Stats help us see around corners. As professional REALTORS ~ The WOW Team wants to better predict what to look for and how to plan and strategize for pricing property and negotiating on the buying side.

Understanding 3 market views allows Buyers to maximize their evaluation of current prices, and allows sellers to position their property to maximize their sale price with less time on market.

The Three Market Areas:
A) The Macro View
(National Market as reported in National Media coverage)
B) Metro View
(Atlanta Market as reported by FMLS statistics and our hired statistician ChartMaster Services, LLC
C) Micro View
(Your community or neighborhood as reported through a comparative market analysis and FMLS stats)

 

ChartMasters Services Reports 3Q Stats:

Top 5 Atlanta Companies - Keller Williams

Historic indicators predict this activity will ripple out to the suburbs.

Cumulative Market Sales for 3rd Quarter 2014 mirrors 2013 same period.  However, Keller Williams agents sales are up nearly 10% above other companies.  (see graph left – KW is indicated in RED)

We are watching in town condos where sales are 14% above 2013.  Historic indicators predict this activity will ripple out to the suburbs. As single family houses become more expensive due to short supply, condos and townhouses become more attractive.  Condo prices are going up because detached single family prices are going up.

The Atlanta market is in a “self leveling market” which simply put, means there are no extenuating indicators to give sharp up or downward momentum. 1-7% is a normal market for measuring an increase of median pricing.  The median sales price rose by +7.1% in 2014.

Keller Williams Median Sales Price History

The median sales price was higher in September 2014 than the previous high median September price reached in 2007! WE ARE BACK!!

The chart attached (right) shows our median sales prices shown monthly, and by year.  2014 is indicated with the red line and shows that the median sales price was higher in September 2014 than the previous high median September price reached in 2007! 
WE ARE BACK!!  

As we move toward the 4th quarter we are experiencing the seasonality of the market and any sudden global or national factors could expose the fragile nature of this recovery. (Below)

KW_3_Qtr_Stats_p_18Looking back  (2008 through 2014) on the activity of closed sales and the seasonality of the market the chart above shows we have consistent sales throughout the years, regardless of what kind of market we are experiencing. The blue bars at the bottom indicate the number of closed sales.  The red bars indicate the amount of inventory.  So, listing your home say in December could be a good thing since inventory is so low and there are still Buyers looking for good homes.

How does all this play out in community?  If you want more in depth information of months of inventory, or sales… we have those stats too.  This report is more of an overview for the Atlanta Market.

The good news is that prices are still attractive and interest rates are comparatively low.  It’s still a great time to get into the market!!

The WOW Team will continue to re-evaluate market trends and look around corners so you don’t have to!

Like the WOW Team Facebook page and keep up with our latest news.
Connect with Janet and the WOW Team to find out more about today’s real estate market.

Exciting things are happening in Roswell Georgia

Greenspace & Planned Community!

Duke Land Group - Roswell Riverwalk Village

Duke Land Group seeks rezoning of 104 acres near Holcomb Bridge Road & Ga. 400. (image: Duke Land Group)

Riverwalk Village an ecologically focused development has been haled as the most up and coming pedestrian friendly community in Atlanta!  I am thrilled to hear this development will incorporate the existing river park along Riverside Rd to residential homes, offices, schools, shops, hotel & restaurants and greenspace all within an easy on/off of HWY 400 and Holcomb Bridge Rd.  I am even more excited to hear the bike paths and pedestrian trails will eventually link with the Big Creek greenway with a proposed tunnel under Holcomb Bridge Rd.  Finally, Atlanta will rival other cities with a coherent plan for alternative bike paths and greenspace within a beautifully planned community!

What about traffic?  With an early off ramp you will be home ~ less traffic on Holcomb Bridge Rd., easier commute and potentially with more Class A office space in Riverwalk Village means more options for working in the immediate proximity of your home!

Should existing homeowners with the larger lots
be concerned for future resale?

I would say, ‘not to worry!!’
There will always be buyers who want privacy, larger home lots w/ mature trees and the traditional home.  Although the housing trends are pointing to more communities like Riverwalk Village, homeowners must also recognize that in these newer communities you will be experiencing a more urban lifestyle with closer proximity to neighbors and less privacy.  Recognize that there are all sort of buyer profiles and land is a finite entity.  Those of us on larger pieces of property will always have a unique value proposition.  Dirt prices continue to rise and Buyers will always be weighing their options between the various community options.

Watch for more updates as things begin to move forward.
The WOW Team will alert you to community meetings as more news of the development unfolds.

The WOW Team hopes everyone has a wonderful fall season!

Like the WOW Team Facebook page and keep up with our latest news.
Connect with Janet and the WOW Team to find out more about today’s real estate market.

Benefits of Working with WOW

The WOW Team and Keller Williams First Atlanta (KWFA) ~ The Benefits

  1. KWFA, The Rawls Group, has hired a statistician to study the quarterly statistics in our Atlanta Market.
  2. Quarterly stats come out 4 times a year.

Here are the Hi-Lights of the most recent 2014 Quarterly Stats (3rd quarter stats will be released early in November)

  • Keller Williams Top 5 Atlanta Real Estate Companies

    Graph #1

    KWFA continues to outperform the market ~ because of this we ARE a direct reflection of “what’s happening in the Atlanta market.” (see graph #1)

    • KWFA has 21% market share while the other top players trail with 5-8% market share
  • Market Sales are Down – 1.2% but basically flat from this same period in 2013
    • It is interesting to note that single family housing sales reflect a -4% over last year, but Attached housing had stronger sales than same period in 2013
    • It is also a result of homeowners electing NOT to sell because they don’t know where to move (inventory remains low in the highly sought after school districts) or they are opting to stay put as a more conservative approach to their post recession lifestyle
  • Inventory of housing stock is above the 6 month mark (see graph #2)
    • 6-7 months of inventory is considered a balanced market
    • The last time we saw 6 months of inventory was June 2012
    • Increased inventory is a sign of confidence with Buyers & Seller. Homeowners are finally digging their way out of being under water.
  • Graph #2

    Graph #2

    How Does this Affect You?

    • With higher inventory there is more competition in selling . . . We are no longer a “Sellers Market for many market areas … consult with the WOW Team regarding your specific are
    • The median sales price is nearly back to 2007 ~ however, this is because there are fewer distressed homes on the market, fewer investors and more luxury homes sales. (see graph #3)
    • School districts continue to drive sales ~ if you are in a highly sought after school district your home will experience higher than average sales price and less time on market
    • Graph #3

      Graph #3

      The Supply / Demand relationship is still a Seller’s Advantage with distressed properties (if you can find them!) . . . Quick action and serious offers are required when high-value properties are found. Expect multiple offers.

    • Strategies for Sellers: Maximize selling price and minimize market time by choosing an initial listing price that represents a high value compared to competing listings!
    • Strategies for Buyers: Don’t low ball offers on High-Value Properties

Our Best Always,
Janet Weidmann & The WOW Team!

For more information on North Fulton and its communities contact Janet Weidmann of the WOW Team.
Visit the WOW Team website to begin a Home Search or link and find the true “Market Value” of your home.

Happy Birthday America ~ Fireworks Around Atlanta

Are you looking for some good places to watch fireworks this weekend?

Don’t worry we have you covered.
Review the following list and have a
Fantastic 4th of July!

July 4-6
4th of July All American Fireworks & Braves Game ~ Follow us to Turner Field and watch the Braves vs. AZ Diamondbacks with fireworks.  atlanta.braves.mlb.com
July 4
4th of July Celebration in
Centennial Olympic Park downtown Atlanta
July 4
The 54th Annual Legendary 4th of July at Lenox Square Atlanta
July 4
Alpharetta’s Fireworks & Festivities
Fun and fireworks at Wills Park in Alpharetta
July 4
Celebration on the Marietta Square
The cities 4th celebration includes a parade, free live concerts, arts & crafts and more
July 4
Sparkle in the Park in the City of Lilburn
July 4
The 12th Annual Fabulous Fourth Festivities at the Mall of Georgia in Buford, GA;
includes all kinds of family friendly activities
July 4
Star Spangled Snellville on the
Snellville Town Green
July 3-5
The Fantastic Fourth Celebration at Stone Mountain Park
July 4
Lake Lanier Islands ~ Rockin’ Red, White
& Blue Celebration.
July 4
Callaway Gardens ~ July 4th Star Spangled Beach Party
July 4
There is much more! Check out, visit the Access Atlanta website for all the events in
and around Atlanta this coming 4th of July weekend!

Happy Birthday America!
Weidman_WOW_Red_Trans_Gif

Market is Down YTD Sales are off 7% from Last Year

One of the benefits in working with the WOW Team and Keller Williams is that we have hired a statistician to study the quarterly statistics in our Atlanta Market. First Quarter Stats just came out and I would like to share some of the applicable points to all my clients. I hope you find these findings of value. We strive to keep you always informed and updated.

Hi-Lites of 1st Quarter 2014

Keller Williams First Atlanta is outperforming the market ~ because of this we ARE a direct reflection of ‘what’s happening in the Atlanta market.’ Slide 1

  • KW First Atlanta (KWFA) has 20% market share while the other top players trail with 8-10% market share.

 

 

Slide 1Market is Down ~ YTD Sales are off 7% from last year YTD 2013
and off 12% from YTD 2012

  • This is partially due to the low end homes  not flooding the market and investors getting out of the market.
  • A result of homeowners electing NOT to sell because they don’t know where to move or they are opting to stay put as a more conservative approach to their post-recession lifestyle.

Slide 1Number of Solds Remain Constant Throughout the Years

. . . but this will change as the population in Atlanta increases due to the technology hub in Alpharetta, sports and corporate headquarters, etc., etc.

  • The chart right also shows the “TRY-ers” are many and the SELLERS are fewer. The “try-ers” are not going away . . . they still have houses to sell and will be out there again and again in the future.

Slide 1Market is Very Different Now

  • There is a margin of error in a Buyers’ market so trying a higher price initially is conceivable.Emotion drives Buyers in a Sellers’ Market.
    • After trying the market sellers should adjust of understand the consequences . . . so . . . in effect this means . . . In all price points it’s okay to try a price but if after 2 weeks the market responds without an offer then it is important to adjust. (In past Buyers markets with HIGH inventory) it was most important to get the price right immediately.
    • LOGIC drives Buyers in a BUYERS Market; for all the sellers who are in a Buyers’ market (500,000 and above) one needs to make adjustments in price sooner to secure a buyer.
    • Furthermore it is important to note that supply of inventory has increased in every price category from 2013.

My best always,
Janet Weidmann, REALTOR
WOW Team Keller Williams Realty First Atlanta

Contact Janet Weidmann with the WOW Team to learn more about the real estate in your immediate neighborhood. Link here to find out the real value of your home.

 

 

 

Janet Explores Atlanta Botanical Gardens

Balmy breezes whispered through the gardens.

Private Stroll Through GardenOne of my favorite haunts is the Atlanta Botanical Garden! Ever changing with the seasons it is a constant rebirth of new life, artwork and entertainment. On this particular outing to the gardens I felt like I was in my own private estate. A balmy breeze whispered ‘continue on…’ as the trees, flora, fauna and distant waterfall captured my attention more than any media device could! Very few souls venture out during the work week and so this was my day, my mother’s day break, my day to refresh my soul, my “Sabbath break from Media devices.”

DSC_0357DSC_0369While everyone in Atlanta sat at work on this glorious weekday… I enjoyed secret pathways through woodlands, urban vegetable patches, formal gardens, canopy walks, and flower gardens that would WOW every landscapers ‘’wanna be.’’ Hidden treasures were found at nearly every turn. ‘Plant giants’ sculptures graced the grounds from the water maiden to hairy audacious orangutans. Giant butterflies, reaching high above my head and best of all, the mythical unicorn grazing in the grass delighted the shutterbug in me!

DSC_0429A hunger rush is all the more reason to visit the gardens! Try the on site snack bar that will give you GREAT salad ideas often straight from their organic garden!

Thursday nights May – September imbibe spirits with ‘Cocktails in the Garden’ 6-10pm. Not into World Congress center crowds for top rated concerts? The Concerts in the Garden series spotlighting great entertainment from The Indigo Girls to Lyle Lovett and His Large Band or others.

Need a gift idea for that special someone? Surprise them with a membership to the Botanical Gardens or better yet . . .enjoy a day out to explore . . . wine and dine them w/ a gift of concert in the garden!!

The WOW Team hopes everyone had a Happy Mom’s Day!
We take this time to salute all Moms who give so much of themselves and give so selflessly at that!

See more great photos from the Atlanta Botanical Gardens ~ Like the WOW Team Facebook page and keep up with our latest news.

Connect with Janet and the WOW Team to find out more about today’s real estate market.

Springtime at 9500 Scott Road, Roswell, GA 30076

Springtime on Scott Rd

This Historic Roswell Home, 9500 Scott Road / priced at $525,000, is new to the market. It is beautifully situated on 2 acres of partially wooded land and boasts quality and all the conveniences of home. A separate building to the rear of the property affords privacy and NO commute time to the office!

OPEN HOUSE on Saturday, May 3rd
from 2:00-4:00 p.m.

Built circa 1930’s by a British naval officer and then lovingly cared for the last 30+ years by present owners, this estate has been revered by area residents as the crown jewel of the East Roswell area. Walking out the back door one feels like they are miles from Atlanta. Walk out the front door and you are within a short walk to Centennial High School, Horseshoe Bend Country Club, and East Roswell Park. Fine Dining at Marlow’s Tavern, and Ippolito’s Italian Restaurant are only minutes away by car. Bike along the Big Creek Trail, the Chattahoochee River, and around New Town Park where there is an award-winning dog park. These and other great destinations are close by.

Back inside the estate…. enjoy the screened in porch adjacent to a main level bedroom, a banquet sized dining room, fireside living room, and an aspen style study complete with fireplace. These rooms all grace the main level. The kitchen was updated recently with gas, convection cooking and granite countertops.

Be ready to be WOW’d by the BOMB shelter basement complete with manor sized fireplace, kitchenette, wine cellar, gaming room, full bath and much more.
This home also has special secret niches and plenty of storage!

For more information on Roswell and the surrounding communities The WOW Team of Keller Williams Realty First Atlantacontact Janet Weidmann of the WOW Team.
Visit the WOW Team website to begin a Home Search in Roswell, GA or link and find the true “Market Value” of your home.

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